Mr. Sena has a long career in publishing and content working for big names like The Washington Post and Microsoft. As he set out to start his own consultation services, I wanted to pull elements of his previous experience into this new brand identity. After years of working in physical print, Mr. Sena followed the pace of the industry switching to the digital space. The color and structure of this new logo has some formal elements of classic print, but it fits right into the modern context with its clean lines and rounded edges.